Kelly Media Group News

FTC Changes Law for Robo Calls, Voice Broadcasting and IVR

The Federal Trade Commission made significant changes in the laws for robo calls, voice broadcasting, interactive voice response (IVR), press 1 campaigns and pre-recorded messages. The FTC issued a new mandate, effective September 1, 2009 which may affect the way voice broadcasting is used in marketing and advertising campaigns in the United States. Until recently, [...]